TY  - BOOK
AU  - Strong, Colin
TI  - Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight
SN  - 9780749472115
U1  - 658.8340 
PY  - 2015///
CY  - New Delhi
PB  - Kogan Page Limited
KW  - Business Strategy - Marketing - Data processing
N1  - 1. This Changes Everything

Part I: Current Thinking
2. Is There a View From Nowhere?
3. Choose Your Weapons
4. Perils and Pitfalls
5. The Power of Prediction
6. The Advertisers’ Dilemma

Part II: Smart Thinking
7. Reading Minds
8. The Ties That Bind
9. Culture Shift
10. Bright Ideas

Part III: Consumer Thinking
11. Off Limits?
12. Getting Personal
13. Privacy Paradox
ER  -