TY  - ADVS
AU  - Kashyap, Pradeep
AU  - Sheth, Jagdish N.
TI  - Rural Marketing
SN  - 9788131760352
U1  - MC0982 
PY  - 2012///
CY  - Noida, UP
PB  - Pearson India Education Services Pvt. Ltd.
N1  - "Pradeep Kashyap [is] known as the father of rural India"
Late C. K. Prahalad in the Fortune at the Bottom of the Pyramid
ER  -