TY  - BOOK
AU  - Walker, Gordon
TI  - Modern Competitive Strategy
SN  - 9780070668201
U1  - 658.4012 
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - Strategic Planning
KW  - Industrial Management.
N1  - Introduction
1. What is Strategy?
Building Competitive Advantage
2. Building Competitive Advantage
3. Industry Analysis
4. Competing Over Time: Industry and Firm Evolution
5. Strategy Execution
Managing the Boundaries of the Firm
6. Vertical Integration and Outsourcing
7. Partnering Expanding the Scope of the Firm
8. Competing in Global Markets
9. New Business Development
10. Managing the Multibusiness Firm Governing the Firm
11. Corporate Governance
12. Strategic Planning and Decision Making
ER  -