TY  - BOOK
AU  - MacMillan, Ian C.
AU  - Thompson, James D.
TI  - The Social Entrepreneur's Playbook: Pressure Test, Plan, Launch and Scale Your Social Enterprise
SN  - 9781613630327
U1  - 658.022 
PY  - 2013///
CY  - Philadelphia
PB  - Wharton Digital Press
KW  - Social Entrepreneur
N1  - One From Possible to Plausible: Pressure Test Your Start-Up Idea
ch. 1 Articulate Your Targeted Problem and Substantiate Your Proposed Solution
ch. 2 Specify Performance Criteria
ch. 3 Define and Segment Your Target Population
ch. 4 Understand the Beneficiary Experience
ch. 5 Analyze the Most Competitive Alternative
ch. 6 Identify Operations Realities
ch. 7 Address the Inevitable Sociopolitics
ch. 8 Develop a Concept Statement
Phase Two From Plausible to Probable: Plan Your Social Enterprise
ch. 9 Frame and Scope the Venture
ch. 10 Specify Deliverables
ch. 11 Establish Assumptions and Checkpoints
Phase Three From Probable to Plannable: Launch and Scale Your Social Enterprise
ch. 12 Launch Your Enterprise
ch. 13 Manage the Upside and Downside
ch. 14 Scale Up Your Social Enterprise.
ER  -