TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen
AU  - Chatterjee, Jayanta
TI  - Services Marketing: People, Technology and Strategy
SN  - 9788131759394
U1  - 658.805 
PY  - 2016///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Marketing
ER  -