TY  - BOOK
AU  - Oswald, Laura R.
TI  - Creating Value: The Theory and Practice of Marketing Semiotics Research
SN  - 9780199657278
U1  - 659.1 
PY  - 2015///
CY  - Oxford
PB  - Oxford University Press
KW  - Advertising - Research
KW  - Semiotics in Advertising
KW  - Branding
KW  - Value
N1  - 1. Creating Value through Semiotics
2. Advertising Semiotics
3. Brand Metaphor
4. Servicescape Semiotics
5. Cultural Branding
6. Semiotic Ethnography
ER  -