TY  - BOOK
AU  - Smith, Tim J.
AU  - Pricing, Wiglaf
TI  - Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures
SN  - 9781111571290
U1  - 658.816 
PY  - 2012///
CY  - Mason
PB  - South-Western Cengage Learning
KW  - Pricing
N1  - Part I: Setting the Price
1. Boundaries of a Good Price
2. Profit's Sensitivity to Price
3. Consumer Perception Driven Pricing
4. Price to Value
5. Psychological Influences to Price Sensitivity

Part II: Managing Price Variances
6. Price Segmentation
7. Price Promotions
8. Discount Management

Part III: Establishing Price Structures
9. Price Structures and Multipart Tariffs
10. Add-ons and Accessories
11. Versioning
12. Bundling
13. Subscriptions and Customer Lifetime Value
14. Yield Management

Part IV: Pricing Strategy
15. Competition and Pricing
16. Product Life Cycle Pricing
17. Pricing Decisions and the Law
ER  -