TY  - BOOK
AU  - Linne, Larry G.
AU  - Sitkins, Patrick
TI  - Brand Aid: Taking Control of Your Reputation - Before Everyone Else Does
SN  - 9780735205369
U1  - 650.13 
PY  - 2013///
CY  - New York
PB  - Prentice Hall Press
KW  - Character - Public Opinion
N1  - What's a Brand, and Who Says I Have One?
Who Do You (and They) Think You Are?: Defining Your Personal Brand
The Care and Feeding of Your Personal Brand
Your Internet Footprint (Be Careful Where You Step)
The Best Offense Is a Good Defense: Protecting Your Brand
No Brand Is an Island: Your Personal Brand at Work (and at Home)
Profiles in Personal Branding (for Better or Worse)
Personal Branding for Every Age and Stage
ER  -