TY  - BOOK
AU  - Horlings, Sandra
AU  - Ind, Nicholas
TI  - Brands with a Conscience: How to Build a Successful and Responsible Brand
SN  - 9780749475444
U1  - 658.827 
PY  - 2016///
CY  - London
PB  - Kogan Page Ltd.
KW  - Branding
KW  - Social Responsibility of Business - Case Studies
KW  - Business Ethics
N1  - Changing the Relevancy of Business and the Role of Brand Leaders Forever
1. Dilmah Tea: Business is a matter of human service / Jack Yan
Star for life / Annette Rosencreutz
2. John Lewis Partnership: Partnership for all / Simon Paterson
Influence at adidas / Nicholas Ind
3. Dr Hauschka: Healthy business / Brigitte Stepputtis
Alqvimia: The energy that will save the world / Guiseppe Cavallo
4. Merci `destination store', Paris: What destiny for this lifestyle design concept store? / Philippe Mihailovich
Sustainable fashion at H&M / Brigitte Stepputtis
5. Tony's Chocolonely: Crazy about chocolate, serious about people / Sandra Horlings
Lovechock: Happiness inside / Sandra Horlings
6. Slow Food: The case for eco-gastronomy / Peter Brown
Vegetalia: nourishing life / Guiseppe Cavallo
7. DNV GL: Back to the future: sustainability at DNV GL / Nicholas Ind
Unilever and the green bond / Nicholas Ind
8. Cosentino: Conversations carved in stone / Cristian Saracco
9. Tata Steel: Building a caring organization / Sudhir John Horo
Handelsbanken: No targets, no budgets and little marketing and yet, multiplying branches in Britain / Erika Uffindell
10. Place Branding: Branding the place and growing the good life / Nikolaj Stagis
Cork - big on life / Malcolm Allan
11. Exploiting leadership to better the world / Enric Bernal
12. How to be a brand with a conscience / Nicholas Ind
ER  -