TY  - BOOK
AU  - Gunter, Barrie
AU  - Furnham, Adrian
TI  - Consumer Profiles: An Introduction to Psychographics
SN  - 9781138832466
U1  - 658.8342 
PY  - 2015///
CY  - Oxon
PB  - Routledge
KW  - Psychographics
KW  - Market Segmentation
ER  -