TY  - BOOK
AU  - Hanson, Ralph E.
TI  - Mass Communication: Living in a Media World
SN  - 9781483344751
U1  - 302.23 
PY  - 2016///
CY  - Los Angeles
PB  - Sage Publications, Inc.
KW  - Mass Media
N1  - Part 1: Introduction to the media. Living in a media world ; Mass communication effects: how society and media interact ; The media business: consolidation, globalization, and the long tail.
Part 2: Print media. Books: The birth of the mass media ; Magazines: the power of words and images ; Newspapers and the news: reflection of a Democratic society.
Part 3: Electronic media. Audio: music and talk across media ; Movies: mass producing entertainment ; Television: broadcast and beyond ; The internet: interactive and mobile media.
Part 4: Strategic communication. Advertising: selling a message ; Public relations: interactions, relationships, and the news.
Part 5: Regulation and control of the media. Media law: free speech and fairness ; Media ethics: truthfulness, fairness, and standards of decency ; Global media: communication around the world
ER  -