TY  - BOOK
AU  - Lindstrom, Martin
TI  - Small Data: The Tiny Clues that Uncover Huge Trends
SN  - 9781473634060
U1  - 658.8342 
PY  - 2016///
CY  - London
PB  - Jhon Murray Learning
KW  - Consumer Behavior - Branding (Marketing)
N1  - 1.Fanning Desire: How Siberian Refrigerator Doors and a Saudi Arabian Mall Created a Revolutionary Website for Russian Women
2.Sausage, Chicken and the Pursuit of Real Happiness: Transforming the Future of How We Shop for Food
3.The United Colors of India: Selling Breakfast Cereal to Two Generations of Warring Women
4.Getting a Bead on Weight Loss (with Help from Fast Food, a Middle Eastern Movie Theater and a Hotel Lap Pool)
5.How Horses, Shirt Collars and Religious Belief Helped Recarbonate a Struggling Brazilian Beer
6.The Case of the Missing Hand Cream: How Selfies Smoothed the Way for an In-Store Fashion Revolution
7.Sleeping without a Bedspread: Charred Paper, Toy Cars and Pixie Dust Help Decipher the Meaning of "Quality" in China
8.A Glimpse Behind the Scenes: Incorporating Small Data into Your Business and Life.
ER  -