TY - BOOK AU - Berinato, Scott TI - Good Charts: The HBR Guide to Making Smarter More Persuasive Data Visualizations SN - 9781633690707 U1 - 658.452 PY - 2016/// CY - Boston PB - Harvard Business Review Press KW - Business Presentations - Charts Diagrams N1 - Introduction: a new language and a necessary craft A brief history of Dataviz: the art and science that built a new language When a chart hits our eyes: some science of how we see Two questions -> four types: a simple typology for chart making Better charts in a couple of hours: a simple framework Refine to impress: getting to the "feeling behind our eyes" Refine to persuade: three steps to more-persuasive charts Persuasion or manipulation: the blurred edge of truth Present to persuade ; getting a good chart to their eyes and into their eyes Visual Crit: how to practice looking at (and making) good charts Conclusion: keep going ER -