TY  - BOOK
AU  - Evans, Dave
AU  - Mckee, Jake
TI  - Social Media Marketing: The Next Generation of Business Engagement
SN  - 9788126531493
U1  - 658.872 
PY  - 2010///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.
KW  - Internet Marketing
KW  - Social Media - Marketing
N1  - Part I: Social Business Fundamentals
1. Social Media and Customer Engagement
2. The New Role of the Customer
3. Build a Social Business
4. The Social Business Ecosystem

Part II: Run a Social Business
5. Social Technology and Business Decisions
6. Social Analytics, Metrics, and Measurement
7. Five Essential Tips

Part III: Social Business Building Blocks
8. Engagement on the Social Web
9. Social CRM
10. Social Objects
11. The Social Graph
12. Social Applications
ER  -