TY  - BOOK
AU  - Jamal, Ahmad
AU  - Penaloza, Lisa
AU  - Laroche, Michel
TI  - The Routledge Companion to Ethnic Marketing
SN  - 9780415643634
U1  - 174.4 
PY  - 2015///
CY  - Oxon
PB  - Routledge
KW  - Ethnic Markets
KW  - Entrepreneurship - Social Aspects
KW  - Consumer Behavior - Social Aspects
KW  - Culture and Globalization
N1  - Part I: Why Ethnic Marketing?
1. Introduction to Ethnic Marketing /​ Ahmad Jamal, Lisa Peñaloza and Michel Laroche

Part II: Processes of Ethnic Cultural Change, Socialization and Technology
2. Models of Culture Change /​ Michel Laroche and Ahmad Jamal
3. Ethnic Youth: Parental Style and Consumer Socialization /​ Zhiyong Yang
4. Ethnic Minority Consumers' Responses to the Web /​ Boris Bartikowski

Part III: Identity, Space and Ethnic Entrepreneurship
5. Emplaced Ethnicity: The Role of Space(s) in Ethnic Marketing /​ Luca M. Visconti
6. Ethnic Marketing, Ethnic Entrepreneurship and Social Innovation /​ Abid Mehmood, Ahmad Jamal and Ven Sriram
7. The Landscape of Ethnic Marketing in the UK /​ Sanya Ojo, Sonny Nwankwo and Ayantunji Gbadamosi
8. An Ethnoconsumerist Approach to Hispanic Small Business' Adoption of Internet Technology /​ Cecilia Ruvalcaba and Alladi Venkatesh

Part IV: Globalization, Religion and Materialism
9. Rethinking Religion and Ethnicity at the Nexus of Globalization and Consumer Culture /​ Elif Izberk-Bilgin
10. Wanting Things and Needing Affiliation: Ethnic Consumers and Materialism /​ Mark Cleveland

Part V: Market Segmentation and Targeting
11. Demographics and Ethnic Minority Lifestyles /​ Miguel A. Zúñiga and Ivonne M. Torres
12. Ethnic Consumer Decision Making /​ Yasmin K. Sekhon
13. Marketing Financial Services to the Ethnic Minority Customers / Intekhab (Ian) Alam
14. Market Segmentation by Ethnicity: Is It Really Feasible? /​ Andrew Lindridge
15. Ethnicity Marketed to and Consumed by the Transcultural Consumer /​ Esi Abbam Elliot, Joseph Cherian and Hernan Casakin

Part VI: Advertising
16. Multicultural Advertising and Ethnic Minority Consumers /​ Jinnie Jinyoung Yoo and Wei-Na Lee
17. Re-thinking the Hispanic Market: A Call for Reflexivity in Advertising Practice /​ Christopher A. Chavez
18. Print Advertising and Asian Indian Consumers /​ Durriya H. Z. Khairullah and Zahid Y. Khairullah

Part VII: Ethical and Public Policy Issues in Ethnic Marketing
19. Revisiting Ethnic Marketing Ethics /​ Guilherme D. Pires and John Stanton
20. Ethnic Marketing: Public Policy Issues /​ Lisa Penaloza
ER  -