TY  - BOOK
AU  - Anker, Thomas Boysen
TI  - Truth in Marketing: A Theory of Claim-Evidence Relations
SN  - 9781138849198
U1  - 658.802 
PY  - 2016///
CY  - Oxon
PB  - Routledge
KW  - Deceptive Advertising
KW  - Marketing - Moral and Ethical Aspects
N1  - 1. Specifying the Domain
2. The Classical Pragmatic Theory of Truth
3. The Correspondence Criterion of Truth
4. The Coherence Criterion of Truth
5. The Instrumental Criterion of Truth
6. Alethic Pluralism
ER  -