TY  - BOOK
AU  - Hill, Inge
TI  - Start Up: A Practice Based Guide For New Venture Creation
SN  - 9781137425836
U1  - 658.11 
PY  - 2015///
CY  - New York
PB  - Palgrave Macmillan
KW  - New Business Enterprises - Management
KW  - Small Business
N1  - 1. Enterprise and individuals in society and economy
2. Personal career paths and motives to start an enterprise
3. Which idea is a business opportunity for you?
4. Scanning the environment - Researching the industry
5. Finding or creating a market?
6. Operational design and set up
7. Business modelling that fits
8. Legal issues and Governance
9. Where is the money?
10. Show me the money - Financial planning and pricing
11. Opportunity modelling
12. Business planning and Start-up - Launch
13. Marketing planning and implementation
14. Public Relations and sales
15. Getting up and running
16. Just started - Risky?
ER  -