TY  - BOOK
AU  - Hoffmann, Jonas
AU  - Lecamp, Laurent
TI  - Independent Luxury: The Four Innovation Strategies To Endure in the Consolidation Jungle
SN  - 9781137481443
U1  - 658.4​063 
PY  - 2015///
CY  - New York
PB  - Palgrave Macmillan
KW  - Small Business Marketing
KW  - Luxury Goods Iindustry
KW  - Strategic Planning
N1  - 1. Luxury Landscape: Challenges and Opportunities for Independents
2. Last Chance for Knysna: Innovation
3. Back to the Roots
4. Code Breakers
5. Eagle in the Aquarium
6. Game Changers
7. Applying the BA2RE Luxury Strategy Approach to the Creation and Development of Encelade
ER  -