TY  - BOOK
AU  - Chakravarti, Amitav
AU  - Thomas, Manoj
TI  - Why People (Don’t) Buy: The Go and Stop Signals
SN  - 9781137466679
U1  - 658.8342 
PY  - 2015///
CY  - New York
PB  - Palgrave Macmillan
KW  - Consumer Behavior
KW  - Marketing Research
N1  - 1. Three causes
Why successful consumer insights are still a hit-or-miss affair
2. The 100 calories paradox
An insightful packaging innovation
3. Pricing disaster at JC Penney
Know how your price cues operate
4. Tata Nano, the world's cheapest car
Low price can backfire
5. When not to discount
Inexpensive wines and employee discount for everyone
6. Avoid discordant pricing
Do you know your consumer's mindset?
7. Paying for medicines and Tickle Me Elmo
Beware of unfairness cues
8. Credit cards and obesity
Small changes, big side effects
9. Why paying people to donate blood does not pay
Insights for public policy and prosocial behavior
10. Five steps to actionable consumer insights
How to lead and manage the insights process
ER  -