TY  - BOOK
AU  - Fradin, David
TI  - Building Insanely Great Products: Some Products Fail, Many Succeed... This is their Story: Lessons from 47 Years of Experience Including Hewlett-Packard, Apple, 75 Products and 11 Startups Later
SN  - 9781540736062
U1  - 658.812 
PY  - 2014///
CY  - United States
PB  - Spice Catalyst Media
KW  - Customer Services
KW  - Consumer Satisfaction
KW  - Creative Thinking
N1  - 1. Product Failure and What to Do to Ensure Product Success
About Myself
2. Research and Development Expenditures Worldwide
Strategy (Product Market Strategy)
Process
Information
Customers
Employees
Systems and Tools
Acknowledgements
Credits
Source
ER  -