TY  - BOOK
AU  - Parashar, Sapna
AU  - Aagja, Jayesh P.
AU  - Joshi, Tripurasundari
TI  - NICOM 2017 Services in Emerging Markets
SN  - 9789386256331
U1  - 658.8 
PY  - 2017///
CY  - New Delhi
PB  - Excel India Publishers
KW  - Services Marketing
KW  - Employee Engagement
KW  - Customer Relationship Management
N1  - Section I: Customer Relationship Management
1. Recent Development in Customer Engagement: A Literature Review / Tejal K. Patel
2. Profiling Social Customer: A Study / G. K. Deshmukh, Sanskrity Joseph and S. K. Indurkar
3. Strategic Study on Customer Aervice Quality Perception of Internet Banking and Customer Retention / Hari Sundar G., Jithin Benedict and Shino Mathew
4. Impact of Supplier’s Flexibility, Promise and Willingness to Support on Buyer Satisfaction / Yogesh Mungra and Jayesh Aagja

Section II: Marketing of Service
5. Complexities of Selling Costs and Total Business of Bricks and Click Marketing / Sunita Sharma
6. Marketing of Financial Services to Micro, Small and Medium Enterprises in India / Bhoomi Parekh
7. A Study on Customer’s Awareness and Preferences of Specific E-Banking Services / Ritesh Patel
8. Evaluation of Servqual in Bank – A Gap Analysis / Sunita Jatav and Sopnamayee Acharya
9. An Analysis on Home Equity Conversion Mortgage in Ahmedabad / Binny Rawat and Madhuri Jha
10. Investigation SERPERF of Financial Institutions: A Study / S. K. Indurka, Sanskrity Joseph and G. K. Deshmukh
11. Risk Based Evaluation of Information Technology Investments / Balakrishnan Unny Raghavan and Gaurav Mishra
12. Digital Marketing and Services Revolution: Bank or No Bank, Banking Grows / Niyati Dave
13. Financial Innovation in Banking in India: Issues, Challenges and Current Practices with Special Focus on Mobile Banking / Minakshi Singla and Nilam Panchal
14. Informal Finance: A Study on Borrowing Behavior of LIG Consumers in Ahmedabad District / Tripurasundari Joshi and Aney Rawat

Section III: Societal Marketing
15. Study on Television Viewing Habits among Urban Children Study with Reference to Kids in Kerala / Hari Sundar G. and Jithin Benedict
16. The Marketing of Faith: Patanjali Captures the Hearts and Minds of Indians / Rajan Handa, Ashish Mathur and Richa Srivastav
17. Realities of Women Violation: Case Study of Women of Jharkhand, India / Swati Minz and Pradeep Munda
18. The Role of ICT Policy for Community Development: Case Study Huye District, Rwanda / Hitimana Jean Pierre and Baig M.S.A.
19. Marketing Communication Campaign: Taking the Societal Marketing Route / Meeta Munshi

Section IV: Marketing in Emerging Economics
20. A Study on the Economics of Oligopoly Market in India: Problems Relating to Cartel Formation and the Role of the Competition Act, 2002 / Ankit Srivastava and Divyansha Kumar
21. Strategies of Employer Branding: Road Map to Become ‘Best Workplace’ / Madhuri Jha and Ekta Sharma
22. Employer Branding on Attracting and Retaining Talent: Economic Outlook / Moxda jhala, Pooja Bhatia and Rasananda Panda
23. A Study on the Role of Superior in Employee Engagement in an Organization / Monaz Parekh
24. Employer Branding: Source of Marketing in the Employees Market / Manisha Ajara
25. To Study the Effect of Marketing on Awareness and the use of Contraceptive Pills in the Rural Area with Special Reference to Ahmedabad District / Jignesh N. Vidani and Pradeep Kumar Singh
26. Factors Influencing use of Telecenter based Services in Rural Areas: A Case of Akshaya Project, Kerala / Gaurav Mishra and Balakrishnan Unny Raghavan
27. Analysis of Selling Techniques in Today’s Customer-Centric Marketing Environment of Private Life Insurance Providers Operating in Rural Areas of Nashik District / Subhash Wadear and Umesh Sakharam Kasar

Section V: Employee Engagement
28. Which is Better Language of Instruction in Primary Education: English or Mother Tongue? / Kirtika Chhetia and Falguni Vasavada Oza
29. A Study of Relationship Between Leadership Traits and Academic Performance of Youth / Gunjan Anand and Amit Kumar
30. Recruitment Process: Does Employer Attractiveness Matter? / Anubha Jain and Sameer Pingle

Section VI: Facets of Entrepreneurial Marketing
31. Administrative Marketing: Searching a New Theory / Abm Shahidul Islam and Ali Akkas
32. Effect of Visual Merchandising Tools on Buying Behavior of Youths for Branded Apparels Sold Through Selected Organized Retail Outlet at Vadodara / Sandip G. Prajapati
33. Technology's Enabling Role in Marketing Strategy at an Early Stage Social Venture, Indiavaale.Com / Satish K. Nair and Tanvi Sangal
34. The Construct of Entrepreneurial Orientation: Literature Review Presenting Context, Content and Scope / Khyati Desai
35. E-Commerce Challenges: A Case Study on Buzz / Shahir Bhatt and Amola Bhatt
36. Evolving Base to Assess Benefit-Impacts Generated by International Marketing: A Study of GAMBIT Construct / Sudhir Rana and Somesh Kr. Sharma
ER  -