TY  - BOOK
AU  - Joshi, Tripurasundari
AU  - Aagja, Jayesh P.
AU  - Parashar, Sapna
TI  - NICOM 2017 Consumer Behaviour and Contemporary Marketing Strategy
SN  - 9789386256324
U1  - 658.8 
PY  - 2017///
CY  - New Delhi
PB  - Excel India Publishers
KW  - Customer Behaviour
KW  - Brand Management
KW  - Digital Marketing
KW  - Cross-Culture Marketing
N1  - Section I: Consumer Behavior
1. A Study on Customer Buying Preferences towards Smartphones in Jaipur City / Punam Mishra
2. Customers Susceptibility towards Reference Group: An Empirical Analysis / Sanskrity Joseph, G. K.Deshmukh and S.K.Indurkar
3. Study of Nudge as a Marketing Tool for Improving the Marketing Performance in Passenger Car Market in Urban Maharashtra / Pallavi Mehta and Gupta Manish Ishwardayal
4. Role of Farm Equipment Dealer in Farmer’s Purchase Decision Making Process / Subrat Sahu
5. A Study on Buying Behaviour of Women Regarding Apparel Industry in Ahmedabad / Gurmeet Singh and Kena Shah
6. A Study on Buying Behaviour on Selecting Mobile Services with Special Reference to the Jabalpur City / Sourabh Jain and Sheetal Kaur Ahuja
7. Analysis of Service Quality of Freight Forwarding Industry and its Impact on Consumer Satisfaction / Belur O. Baxi and Harikrishan Chaurasiya
8. Ethnocentrism and Workplace Dynamics / Indu Rao and Rajwinder Kaur

Section II: Brand Management & Digital Marketing
9. Fuzzy Logic Application to Brand Assessment for Smartphones in India / Vivek Bhatt and Shriram Kadiya
10. Boys and their Bikes: Studying the Relationship using Brand Romance, Brand Attitude and Brand Loyalty / K. Navaneethakrishnan and A. S. Sathish
11. Alternate Branding Strategies for Foods Delivery and Discovery Wedsites / Aditya Gopal Kovvali and PriyaKothiyal
12. Online Buying Behavior of Working Women of Indore: With Reference to Clothing & Apparel Sector / Dhanashree Nagar and Kshama Ganjiwale
13. Digital Marketing: A Case Study on Taral Dalal / Shilpa Sawant, Madhavi Mundada and Ritu Mishra
14. Indian e-Commerce and Department of Post: A Win-Win Cpmboination / Nityesh Bhatt and Yogesh Mungra
15. Features Exploration: Analysis of Literature on Search Engine Optimization / Sunita Guru, Riya Shah
16. Usage of Social Media among Housewives / Palak Gadhiya
17. Perceived Riskin Online Shopping within Specific Product Categories / Yash Rathi, Arth Ganatra and Harsh Jhaveri
18. Application of Learning Theories to Mobile Learning in India: An Empirical Study / Jayendra Bharati V. and R. Srikanth
19. Leaving on a Jet Plane: Travel Blogging to Improve Sales / Shilpa Sawant and Urvi Talaty

Section III: Marketing Channel & Cross-Culture Marketing
20. Trend Analysis of Advartisement Expenditure in India / Hatim Fakhruddin Kayumi
21. Interpersonal Relationship with Intermediaries: A Strategic Advantage to Beat Competition / Kriti Sharma and Shikha Bhargava
22. Devising the Pricing Strategy for Nested Markets during Festival Season – A Study Conducted During the Onam Festival in Kerala / Baba Gnanakumer P.
23. Supply Chain Management Practices and its Implications on Firm’s Strategy / Jitendra Nenavani
24. Convergenace of Culture and Social – Enterprises: A Multiple Case Study of Social Enterprises in Boosting the Hand-Embroidery Creative Sector of Gujarat / Vaishali Padhiar and Renuka Garg
25. Cross- Cultural Issues in Marketing / Shrawan Kumar Singh

Section IV: Other Sub Themes of Marketing
26. A Study on the Challenges Facing Small-Scale Women Entrepreneurs: A Case of Madhya Pradesh / Arpan Shrivastava and Sopnamayee Acharya
27. Reaction to MGNREGA’s Advertisement Stimuli: A Fuzzy Perspective / Shriram Kadiya, Sapna Parashar and Vivek Bhatt
28. Sales and Marketing Management Competency Framework: An Integrated Approach to Evaluate and Refine Organizational Performance with Respect to Pharmaceutical Industry in Gujarat / Manasi Parekh
29. Pokemon Go: Leveraging the Game by Marketers / Vinay Sharma, Aditi Malaiya and Vinod M. Lakhwani
30. An Assessment of the Role of Student Satisfaction in Internal Marketing / Manisha Singh
31. Emergence and Evolution of Marketing / Rajnish Jain and Deepak K. Srivastava
32. Challenges and Policy Implications for Marketing Green Bonds / Pawan Kumar Chugan, Yogesh Mungra and Kathak Mehta
33. Determinants of Language in Effective Advertising and Marketing / Monali Chaterjee
34. The Dynamic Relationship Between Macroeconomic Factors and the Bombay Stock Exchange / Rushil Garg and Nikunj Patel
35. Online Grocery Shopping: Trends, Opportunities and Challenges in the Indian Market / Neha Singh and Sanjay Jain
ER  -