TY  - BOOK
AU  - Sharma, Kiran
AU  - Jacob, Isaac
AU  - Khanna, Mnoica
TI  - 12th SIMSR Global Marketing Conference: New Age Customer Centric Marketing
SN  - 9789385537042
U1  - MST 
PY  - 2017///
CY  - Mumbai
PB  - K. J. Somaiya Institute of Management Studies and Research
KW  - Customer Centric Marketing
ER  -