TY  - BOOK
AU  - Soota, Ashok
AU  - Gopalan, S. R.
TI  - Entrepreneurship Simplified: From Idea to IPO
SN  - 9780670088959
U1  - 658.022 
PY  - 2016///
CY  - Gurgaon
PB  - Penguin Random House India Pvt. Ltd
KW  - Entrepreneurship - India
N1  - 1. Idea Generation and Validation
2. Funding your Venture
3. Winning with VCs
4. Mission, Vision, Values, and Culture
5. Building your Organization
6. Business Strategy
7. Marketing Strategy
8. Wealth Creation and Sharing
9. Your Initial Public Offering
10. Failure and Success: Two Ends of a Spectrum
ER  -