TY  - BOOK
AU  - Roll, Martin
TI  - Asian Brand Strategy: Building and Sustaining Strong Global Brands in Asia
SN  - 9781137359162
U1  - 658.827 
PY  - 2015///
CY  - Hampshire
PB  - Palgrave Macmillan
KW  - Brand Name Products - Asia
KW  - Product Management
N1  - 1. Introduction
2. Branding – The Drive of a Successful Business Strategy
3. Transforming How we Understand Asian Cultures and Consumers
4. Asian Country Branding
5. Celebrity Branding in Asia
6. Asian Brand Strategy
7. Successful Asian Brand Cases
8. Aspiring Asia Brand Cases
9. Ten Steps to Building an Asia Brand
10. Asian Brands Towards 2020 – A New Confidence in the Boardroom
11. Conclusion
ER  -