TY  - BOOK
AU  - Segall, Ken 
TI  - Insanely Simple: The Obsession That Drives Apple's Success
SN  - 9780670921195
U1  - 658.4094 
PY  - 2013///
CY  - United Kingdom
PB  - Portfolio Penguin
KW  - Design
KW  - Apple Computer, Jobs, Steve
ER  -