TY  - BOOK
AU  - Thakur, Rajiv R.
AU  - Srivastava, Shalini
AU  - Bhatia, Shikha
AU  - Sharma, Jitendra
TI  - Social Media and Organization Sustainability
SN  - 9789385936043
U1  - 658.4012 
PY  - 2016///
CY  - New Delhi
PB  - Bloomsbury Publishing India Pvt. Ltd.
KW  - General
N1  - Acknowledgements
Introduction
Use of Social Media for Creating Sustainable Marketing Practices
Mapping Online Shopping Behaviour: Use of Emerging Technologies
Leveraging Social Media for Consumer Engagement
Social Networking : Innovations, Risks and Challenges
Digital Communication: The New Age Channels
Leveraging Employee through Social Media
Driving Organizational Sustainability: Interventions and Strategies
Contemporary Issues in Financial Research
Harnessing Social Media for Sustainable Strategies
Creating Sustainable Organizations for Future
Author Index
About the Editors
ER  -