TY  - ADVS
AU  - Goswami, Akashgiri J.
TI  - An In-Depth-Study of OTC Segment with Special Emphasis on Impact of Branding Stategies & Consumer Behavior
U1  - 615.19 
PY  - 2017///
CY  - Ahmedabad
PB  - Institute of Pharmacy, Nirma University
N1  - Guided by Dr. Hardik Bhatt
ER  -