TY  - BOOK
AU  - Sweetwood, Adele
TI  - The Analytical Marketer: How to Transform Your Marketing Organization
SN  - 9781625278456
U1  - 658.802 
PY  - 2016///
CY  - Massachusetts
PB  - Harvard Business Review Press
KW  - Marketing - Management
KW  - Quantitative Research
N1  - 1. The customer decision journey has changed
2. Adopting an analytical mind-set
3. Realigning your structure
4. Building talent and skills
5. Leading the analytical organization
ER  -