TY  - BOOK
AU  - Busche, Laura
AU  - Ries, Eric
TI  - Lean Branding: Creating Dynamic Brands to Generate Conversion
SN  - 9789351108085
U1  - 658.8 
PY  - 2015///
CY  - Sebastopol
PB  - O'Reilly Media, Inc.
KW  - Branding
KW  - Industrial Management
N1  - Part I: Introduction
1. What is a Brand?
2. What a Brand isn’t?

Part II: Build
3. Brand Story
4. Brand Symbols
5. Brand Strategy

Part III: Measure
6. Brand Traction
7. Brand Resonance
8. Brand Identity
9. Brand Rechannel
10. Brand Reposition
11. Brand Redesign
12. Conclusion
ER  -