TY  - BOOK
AU  - Garcia, Rosanna
TI  - Creating and Marketing New Products and Services
SN  - 9781482203608
U1  - 658.575 
PY  - 2014///
CY  - Boca Raton
PB  - CRC Press
KW  - New Products
KW  - Marketing
N1  - 1.	The Proactive New Product Development Process
2.	New Product Innovation Strategy
3.	Opportunity Identification and Idea Generation: The Fuzzy Front End
4.	Out of the Fuzzy Front end into the Design Phase
5.	The Concept Test
6.	Perceptual Maps
7.	Estimating Sales Potential
8.	The Proactive New Product Development Process
9.	Product/Market Testing
10.	Launch and Beyond
11.	Global New Product Development
12.	Sustainability in Innovation
ER  -