TY  - BOOK
AU  - Rogers, David L.
TI  - The Digital Transformation Playbook: Rethink Your Business for the Digital Age
SN  - 9780231175449
U1  - 658.4062 
PY  - 2016///
CY  - New York
PB  - Columbia University Press
KW  - Technological Innovations - Management
N1  - 1. The Five Domains of Digital Transformation: Customers, Competition, Data, Innovation, Value
2. Harness Customer Networks
3. Build Platforms, Not Just Products
4. Turn Data into Assets
5. Innovate by Rapid Experimentation
6. Adapt your Value Proposition
7. Mastering Disruptive Business Models
ER  -