TY  - BOOK
AU  - Furrer, Olivier
TI  - Corporate Level Strategy: Theory and Applications
SN  - 9780415727228
U1  - 658.4012 
PY  - 2016///
CY  - Oxon
PB  - Routledge
KW  - Diversification in Industry - Management
KW  - Strategic Planning
N1  - 1. What Is Corporate-Level Strategy?
2. Why Do Multi business Firms Exist? Theoretical Approaches to Corporate-Level Strategy
3. Defining the Business
4. Diversification Strategies: Creating Corporate Value
5. The Issue of Relatedness
6. Diversification a Performance: Limits to the Scope of the Firm
7. The Role of the Parent: Managing the Multibusiness Firm
8. Organizing and Structuring the Multibusiness Firm
9. Vertical Integration: Coordinating the Value Chain
10. The Growth of the Firm: Internal Development, Mergers & Acquisitions, and Strategic Alliances
11. Restructuring Strategies: Reducing the Scope of the Firm
12. Multipoint Competition: Managing Market Power
13. International Diversification: Global Integration and Local Responsiveness
14. Corporate Governance: Controlling Top Managers and Meeting Corporate Social Responsibilities
ER  -