TY  - BOOK
AU  - Huff, Anne Sigismund
AU  - Moslein, Kathrin M.
AU  - Reichwald, Ralf
TI  - Leading Open Innovation
SN  - 9780262527477
U1  - 658.4063 
PY  - 2013///
CY  - Cambridge
PB  - The MIT Press
KW  - Technological Innovations
KW  - Structural Adjustment
N1  - Part I: Why and How Open Innovation Works
1. Introduction to Open Innovation / Ralf Reichwald
2. Open Innovation at Siemens AC / Thomas Lackner
3. The Need for Speed: Fostering Strategic Agility for Renewed Growth / Yves Doz
4. Leading Innovation / Rudolf Groger
5. Open Innovation: Actors, Tools, and Tensions / Kathrin M. Moslein

Part II: Who Contributes To Open Innovation?
6. Opening Organizations for Innovation / Bettina von Stamm
7. Cooperation for Innovation / Lynda Gratton
8. User Innovation / Eric von Hippel
9. Co-creation with Customers / Christoph Lhl
10. Contributions by Developers / Karim R. Lakhani
11. Strategic Crowdsourcing: The Emergence of Online Distributed Innovation / J. Andrei Villarroel

Part III: Trends In Open Innovation
Contents note continued: 12.Educating Open Innovation Ambassadors / Nizar Abdelkafi
13. Viral Marketing on Facebook for a New Open Innovation Platform / Nancy Wunderlich
14. The Future of Crowdsourcing: From Idea Contests to MASSive Ideation / Julia Hautz
15. Open Manufacturing / Mitchell M. Tseng
ER  -