TY  - BOOK
AU  - McStay, Andrew
TI  - Digital Advertising
SN  - 9781137494344
U1  - 659.144 
PY  - 2016///
CY  - London
PB  - Macmillan Publishers Limited
KW  - Advertising Media Planning
KW  - Digital Media
N1  - 1.	Digital: The Capacity to Do Things They Never Could Before
2.	The History and Business of Digital Advertising
3.	How It Works: Standard Digital Media
4.	How It Works: Non-Standard Digital Media
5.	Creativity
6.	Beyond Interruption: Attention, Authenticity and Being Native
7.	Media Hacking
8.	Adblocking and Fraud: Threats to advertising
9.	Advertising to Children: Regulations and Ethics for Digital Media
10.	Ad-Tech: Analytics, Big Data, Profiling and Identity
11.	Emphatic Media: Emotiveillance and the Future of out of Home Advertising
12.	Privacy: the Case of Mobile Apps for Android
13.	Conclusions: Reconciling Art and Science in Advertising
ER  -