TY  - BOOK
AU  - Kerrigan, Finola
TI  - Film Marketing
SN  - 9781138013360
U1  - 658.84 
PY  - 2017///
CY  - Oxon
PB  - Routledge
KW  - Motion Pictures - Marketing
N1  - Chapter One: Introduction
Chapter Two: The Origins and Development of the Film Industry
Chapter Three: The development of film marketing practices
Chapter Four: Structural considerations and film marketing
Chapter Five: The film marketing mix
Chapter Six: Consumer selection of films
Chapter Seven: Film marketing materials
Chapter Eight: The film marketing calendar
Chapter Nine: Social marketing, equality and diversity: The role of film marketing
Chapter Ten: The impact of technology on film marketing practices
Chapter Eleven: Case studies
Chapter Twelve: Conclusions and recommendations
ER  -