TY  - BOOK
AU  - Levinson, Jay Conrad
TI  - Guerrilla Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
SN  - 9780749928117
U1  - 658.8 
PY  - 2007///
CY  - London
PB  - Little, Brown Book Group
KW  - Marketing
KW  - Small Business - Management
N1  -  	Introduction --
Part 1: Guerrilla Approach --
1: What is guerrilla marketing today? --
2: Need for guerrilla marketing --
3: Sixteen monumental secrets of guerrilla marketing --
4: Developing a guerrilla marketing plan --
5: Developing truly creative marketing --
6: Selecting the most lethal marketing methods --
7: Secrets of saving marketing money --
8: Research: the starting point of a guerrilla marketing campaign --
Part 2: Minimedia Marketing --
9: Truths about minimedia marketing --
Part 3: Maximedia Marketing --
10: Guerrilla-style maximedia marketing --
Part 4: New-Media Marketing --
11: E-media marketing --
12: Info-media marketing --
13: Human-media marketing --
14: Nonmedia marketing --
Part 5: Nature of the guerrilla --
15: Guerrilla company attributes --
16: Guerrilla company attitudes --
17: Guerrilla marketing psychology --
200 weapons of guerrilla marketing --
Acknowledgments --
Informational arsenal for guerrillas --
Index
ER  -