TY  - BOOK
AU  - Harvard Business Review
TI  - HBR's 10 Must Reads: on Sales
SN  - 9781633693272
U1  - 658.81 
PY  - 2017///
CY  - Massachusetts
PB  - Harvard Business Review Press
KW  - Sales Management
N1  - 1. Major sales: who really does the buying
2. Ending the war between sales and marketing
3. Match your sales force structure to your business life cycle
4. The end of solution sales
5. Sellng into micromarkets
6. Dismantling the sales machine
7. Tiebreaker selling
8. Making the consensus sale
9. The right way to use compensation
10. How to really motivate salespeople
11. Bonus: Getting beyond "Show me the money": an interview with Andris Zoltners
ER  -