TY  - BOOK
AU  - Sridhar, K. V.
TI  - The 30 Seconds Thrillers: Tales That Tell the Stories Behind the Ads we Love!
SN  - 9789385936944
U1  - 659.1 
PY  - 2017///
CY  - New Delhi
PB  - Bloomsbury Publishing India Pvt. Ltd.
KW  - Advertising
N1  - 1.	The 30 Seconds Connection
2.	The Black and White Connection
3.	The Changing Connection
4.	How Ah! Taj Became Wah! Taj!
5.	Relevant Foe Generations
6.	Humara Kal, Humara Aaj
7.	Moving On
8.	The Kids Connection
9.	She Made You Love Rasna!
10.	Not a Child’s Play
11.	A Dirty Play
12.	A Dirty Good
13.	Flipping the Kart
14.	Puppy Love
15.	The Human Connection
16.	A “Khaas” Ad
17.	A Passionately Pointed Poetry
18.	An Ageless Beauty
19.	The Flavor of Love
20.	‘Pakya Select Ho Gaya’
21.	An Unforgettable Union
22.	Weaving Beautiful; World, For U And I
23.	Redefining Friendship
24.	Just Did It
25.	Entertainment for a Cause
26.	To Reach India
27.	A Wake up Call
28.	Mirroring Dollar Question
29.	AIDing Awareness
30.	The Humor Connection
31.	Fevicol Ka Jod
32.	The Possessed Bus
33.	From Real to Reel
34.	Life’s Sense of Humour
35.	The Black  Story of a Story
36.	An Enlightened Entertainment
37.	Clearly Comic
38.	I’m Loving It!
39.	The Mileage Called-Humor
40.	The Zest of Zoozoos!
41.	The Catchy Connection
42.	The Jingalala Moment
43.	A Surprising Shock
44.	The Celebrity Connection
45.	The Big B Effect
46.	The Perfectionist Perfection
47.	The Macho Mania
48.	Dho Dala
49.	A Stand-Up Guy
50.	The Darling Deol
51.	Divas in Advertising
52.	The Religion & Its God
53.	The Game Changer
54.	Letting Them Play
55.	The Humble Wall
56.	Signing Off
ER  -