TY  - BOOK
AU  - Sherman, Leonard
TI  - If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth
SN  - 9780231174824
U1  - 658.4012 
PY  - 2017///
CY  - New York
PB  - Columbia University Press
KW  - Strategic Planning - Industrial Management 
N1  - 1.	The origins of modern business strategy thinking
2.	There's no such thing as a bad industry
3.	Why are we in business?
4.	The search for business's holy grail: long-term profitable growth
5.	Do you know what your strategy is?
6.	Getting strategy right
7.	Creating strong brands
8.	Brand builders and killers
9.	What makes products meaningfully different?
10.	Where do great ideas come from?
11.	Strategies to break away from the pack
12.	Hitting the bull's-eye
ER  -