TY  - BOOK
AU  - Kim, Chan W
AU  - Mauborgne, Renee
TI  - Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
SN  - 9781912128426
U1  - 823 
PY  - 2017///
CY  - London
PB  - Macat Publication
KW  - Humanities and Social Science
ER  -