TY  - BOOK
AU  - Batra, Rajeev
AU  - Seifert, Colleen M.
AU  - Brei, Diann
TI  - The Psychology of Design: Creating Consumer Appeal
SN  - 9780765647603
U1  - 658.5752 
PY  - 2016///
CY  - Oxon
PB  - Routledge
KW  - Product design
KW  - Marketing - Psychological aspects
N1  - Part I:  Embodied Design
1. Implications of Haptic Experience for Product and Environmental Design
2. The Building Blocks of Design: Conceptual Scaffolding as an Organizing Framework for Design
3. The Conceptual Effects of Verticality in Design
4. Sensory Imagery for Design

Part II:  Designing Product Features
5. Blue-Washing the Green Halo: How Colors Color Ethical Judgments
6. Color Design and Purchase Price: How Vehicle Colors Affect What Consumers Pay for New and Used Cars
7. Curvature From All Angles: An Integrative Review and Implications for Product Design
8. Beyond Beauty: Design Symmetry and Brand Personality
9. How to Use Visual Design to Boost Brand Equity
10. Designs: The Role of Product Face-Ratios and Anthropomorphism on Consumer Preferences
11. How Consumers Respond to Cute Products
12. Cuteness, Nurturance, and Implications for Visual Product Design
13. The Aesthetics of Brand Name Design: Form, Fit, Fluency, and Phonetics
14. The Design of Experience

Part III:  Underlying Processes
15. The Inherent Primacy of Aesthetic Attribute Processing
16. Processing Fluency of Product Design: Cognitive and Affective Routes to Aesthetic Preferences
17. Aesthetic Principles of Product Form and Cognitive Appraisals: Predicting Emotional Responses to Beauty
18. Good Aesthetics Is Great Business: Do We Know Why?
19. Change Is the Only Constant: Advertising, Design, and the Effects of Nonconscious Change; 20 Ergonomic Design and Choice Overload
20. Product Aesthetics and the Self

Part IV: Design Methods
21. Eye-Tracking Aids in Understanding Consumer Product Evaluations
22. Enhancing Design Intuition
ER  -