TY  - BOOK
AU  - McKenzie, Richard B.
AU  - Lee, Dwight R.
TI  - Microeconomics for MBAs: The Economic Way of Thinking for Managers
SN  - 9781107139480
U1  - 338.5 
PY  - 2017///
CY  - New York
PB  - Cambridge University Press
KW  - Microeconomics - Managerial economics.
N1  - Part I. The Market Economy, Overview and Application
1.	Microeconomics: a way of thinking about business 
2.	Principles of rational behavior in society and business
3.	Competitive product markets and firm decisions 
4.	Applications of the economic way of thinking: domestic government and management policies 
Part II. Applications of Basic Economic Theory
5.	Applications of the economic way of thinking: international economics 
6.	Applications of the economic way of thinking: environmental economics 
Part III. Demand and Production Theory
7.	Consumer choice and demand in traditional and network markets
8.	Production costs and the theory of the firm
9.	Production costs in the short run and long run
Part IV. Competitive and Monopoly Market Structures
10.	Firm production under idealized competitive conditions 
11.	Monopoly power and firm pricing decisions 
12.	Firm strategy under imperfectly competitive market conditions 
13.	Competitive and monopolistic labor markets
Part V. Behavioral Economics: A Challenge to Conventional Microeconomics
14.	Challenges of behavioral economists
15.	Problems with behavioral economics
ER  -