TY  - BOOK
AU  - Laha, Arnab K.
TI  - How to Make the Right Decision
SN  - 9788184001624
U1  - 153.83 
PY  - 2015///
CY  - Gurgaon
PB  - Random House Publishers India Pvt. Ltd.
KW  - Decision Making - Choice (Psychology)
N1  - 1. In the eyes of the lender
2. Where the money lies
3. In the world of risks
4. Putting your eggs in different baskets
5. Assessing a customer’s value
6. Segmenting the market
7. Predictive the modeling
8. The marketing mix
9. Too much or too little
10. Is the process under control?
11. Investing in talent
12. Understanding why employees leave
ER  -