TY  - BOOK
AU  - Galloway, Scott
TI  - The Four: The Hidden DNA of Amazon, Apple, Facebook and Google
SN  - 9780593077900
U1  - 025.5​2068 
PY  - 2017///
CY  - London
PB  - Penguin Book India Pvt. Ltd.
KW  - Technology - Social aspects.
KW  - Success in business - Computer industry
N1  - 1.	The four: who are these companies and why write about them?
2.	Amazon: how Amazon became the most disruptive firm in the largest economy
3.	Apple: tech goes luxury
4.	Facebook: love is key to longevity and great advertising
5.	Google: our modern-day god
6.	Lie to me: the Four and funny business
7.	Business and the body: all businesses appeal to one of three organs
8.	The T algorithm: what it takes to get to a trillion
9.	The fifth horseman?: who will be next?
10.	The Four and you: follow your talent, not your passion
11.	After the horsemen: where are the Four taking us?
ER  -