TY  - BOOK
AU  - Penney, Joel
TI  - The Citizen Marketer: Promoting Political Opinion in the Social Media Age
SN  - 9780190658069
U1  - 324.7​3 
PY  - 2017///
CY  - New York
PB  - Oxford University Press
KW  - Marketing - Political aspects - Media Studies
KW  - Communication in politics - Technological innovations
N1  - 1.	The Citizen Marketer Approach to Political Action 
2.	The Historical Lineage of the Citizen Marketer 
3.	Self-Labeled and Visible Identities 
4.	Political Fans and Cheerleaders 
5.	News Spreaders and Agenda-Setters 
6.	Towards a Critical Literacy of the Citizen Marketer Approach
ER  -