TY - BOOK AU - Subbu, B. V. R. TI - Santro: The Car that Built a Company SN - 9789351952084 U1 - 338.7629 PY - 2017/// CY - Gurgaon PB - Hachette Book Publishing India Pvt. Ltd. KW - Automobile industry and trade - India - History N1 - 1. The world as it was then 2. Hyundai readies for battle 3. The guns for war 4. Digging trenches, building bunkers 5. The second stage of war 6. War and the art of communication 7. The spoils of war 8. Staying stable and relevant ER -