TY  - BOOK
AU  - Tuten, Tracy L.
AU  - Solomon, Michael R.
TI  - Social Media Marketing
SN  - 9789351509240
U1  - 658.872 
PY  - 2015///
CY  - New Delhi
PB  - Sage Publication India Pvt. Ltd.
KW  - Online social networks - Economic aspects.
N1  - Part I. Foundations of social media marketing
1.	The horizontal revolution
2.	Social media marketing strategy
3.	Social consumers
4.	Network structure and group influence in social media
Part II. The four zones of social media
5.	Social community
6.	Social publishing
7.	Social entertainment
8.	Social commerce
Part III. Social media data management and measurement
9.	Social media for consumer insight
10.	Social media metrics
ER  -