TY  - BOOK
AU  - Zarantonello, Lia
AU  - Pauwels-Delassus, Veronique
TI  - The Handbook of Brand Management Scales
SN  - 9780415742962
U1  - 658.827 
PY  - 2016///
CY  - Oxon
PB  - Routledge
KW  - Consumer behavior - Research
KW  - Marketing research - Statistical methods
N1  - 1.	Introduction
2.	Brand identity and brand image
3.	Brand associations
4.	Brand personality
5.	Brand authenticity
6.	Perceived brand differentiation
7.	Attitudes toward the brand
8.	Experiential consumption with brands
9.	Consumers' emotions toward the brand
10.	Attachment to the brand
11.	Consumer-brand relationships
12.	Brand equity
13.	Consumer dispositions toward brands.
14.	Brand orientation
ER  -