TY  - BOOK
AU  - Bryman, Alan
AU  - Bell, Emma
TI  - Business Research Methods
SN  - 9780198747581
U1  - 658.0072 
PY  - 2015///
CY  - Oxford
PB  - Oxford University Press
KW  - Business - Research - Methodology.
N1  - 1.	Business research strategies
2.	Research designs
3.	The nature of quantitative research
4.	Sampling
5.	Structured interviewing
6.	Self-completion questionnaires
7.	Asking questions
8.	Structured observation
9.	Content analysis
10.	Secondary analysis and official statistics
11.	Quantitative data analysis
12.	Using SPSS for Windows
13.	The nature of qualitative research
14.	Ethnography and participant observation
15.	Interviewing in qualitative research
16.	Focus groups
17.	Language in qualitative research
18.	Documents as sources of data
19.	Qualitative data analysis
20.	Computer-assisted qualitative data analysis: using NVivo
21.	Breaking down the quantitative/qualitative divide
22.	Combining quantitative and qualitative research
23.	Using the internet as object and method of data collection
24.	Writing up business research
25.	Ethics in business research
26.	Doing a research project
ER  -